Peta Approved
Passionate about our products & animals.
Cart
Cart
Bestsellers
BTS mascara with wand and pink background
Better Than Sex Mascara For The Sexiest, Most Defined Lashes Possible
born this way collection
Born This Way Foundation Natural-Looking And Undetectable Coverage
lip injection max plump range
Lip Injection
Maximum Plump Gloss Extra Strength Instant & Long-term Lip Plumper
Shop all bestsellers
All Bestsellers Mascara, Foundation, Lip Plumper & More
New
disco crush glitter eyeshadow
PLUMPING CLICKS Instant Colour, Instant Shine, Instant PLUMP!
CLOUD CRUSH BLUSH Get Your Hands on Two NEW Shades!
Born This Way Super Coverage Concealer Your fave concealer just went MINI!
JUST DROPPED
Lip Injection Plumping Clicks
Cloud Crush Blush - NEW SHADES!
Pillow Balm - NEW LOOK!
Travel-Size Super Coverage Concealer
Soft Matte Foundation
Shop All New
Face
virtual try on before and after image
VIRTUAL TRY-ON Find Your Perfect Makeup Matches With Our Virtual Tool
Makeup
Foundation
Concealer
Powder
Bronzer & Contour
Blusher
Highlighter
Setting Spray
Accessories
Shop All Makeup
Skincare
Primers
Serums & Moisturisers
Shop All Skincare
By Collection
Born This Way
Chocolate Soleil
Hangover Skincare
Better Than Chocolate
Insurance Collection
Vegan Friendly
Travel Size
MORE FUN...
Foundation Shade Finder
Complexion Regimens
No-Makeup Look
Glowy Skin
Foundation Guide
Concealer Guide
Setting Spray Guide
Eyes
Disco Crush glitter eyeshadow
DISCO CRUSH EYESHADOW Multi-Dimensional Eye + Face Sparkle
That Demands Attention.
By Category
Mascara
Eyeliner
Eyeshadow
Brows
Shop All Eyes
By Collection
Better Than Sex
Better Than Chocolate
Insurance Collection
Brow Collection
Vegan Friendly
Travel Size
MORE FUN...
Get The Look
Mascara Guide
Brow Guide
Lips
charmed life lip gloss and key chain
Pillow Balm Hydrating Lip Treatment Experience the same incredible formula you love in a stunning new package!
By Category
Lip Plumper
Lip Gloss
Lipstick
Lip Liner
Lip Balm
Shop All Lips
BY COLLECTION
Lip Injection
Kissing Jelly
Lady Bold
Vegan Friendly
Travel Size
More Fun...
#BerryKiss
Chocolate Raspberry Lips
Lip Pairings
Lip Plumper Guide
Lipstick Guide
Lip Balm Guide
Gifts & Sets
valentine's day gift guide
VALENTINE'S GIFT GUIDE Best Pick For Bestfriends!
SHOP BY PRICE
Under £30
Under £50
Travel-Size
Gifts & Sets
Shop All
SHOP BY OCCASION
Valentine's Day Gift Guide
Just Because
Thank You
Birthday
SHOP BY SCENT
Chocolate Wonderland
Sweet Treats
Fresh & Floral
Fruit Delight
Travel Size
Services
virtual try on before and after
VIRTUAL TRY-ON See It. Try It. Love It.
get the look model face
GET THE LOOK Learn Our Best Tips & Tricks From The Pros!
COMPARISON GUIDES
Foundations
Concealers
Mascaras
Brows
Lip Plumpers
Lip Liners
Lipsticks
MORE FUN...
In-Store Services
In-Store Events
Foundation Shade Finder
Virtual Try-On
Live Chat
Get The Look
Shop By Scent
Trends
AS SEEN ON SOCIAL Get Ready With Us! Learn The Hottest Trends & Looks
mocha mousse lips trend
Mocha Mousse Lips Indulge in this luscious, nude #CoffeeLips look!
blonzing makeup
Blonzing Makeup Achieve the look that is all over socials!
MORE FUN
Mocha Mousse Lips
Chocolate Makeup
#Blonzing
#FrostedMakeup
#CloudSkin
Chocolate Raspberry Lips
#BerryKiss
The Wedding Shop
Get The Look
Offers
UNiDAYS Claim Your Student Discount With UNiDAYS and GRADLiFE!
FREE SHIPPING With £30+ Orders!
OFFERS
Special Offers
UNiDAYS
Klarna
Clearpay
Bestsellers
BTS mascara with wand and pink background
Better Than Sex Mascara For The Sexiest, Most Defined Lashes Possible
born this way collection
Born This Way Foundation Natural-Looking And Undetectable Coverage
lip injection max plump range
Lip Injection
Maximum Plump Gloss Extra Strength Instant & Long-term Lip Plumper
Shop all bestsellers
All Bestsellers Mascara, Foundation, Lip Plumper & More
New
disco crush glitter eyeshadow
PLUMPING CLICKS Instant Colour, Instant Shine, Instant PLUMP!
CLOUD CRUSH BLUSH Get Your Hands on Two NEW Shades!
Born This Way Super Coverage Concealer Your fave concealer just went MINI!
JUST DROPPED
Lip Injection Plumping Clicks
Cloud Crush Blush - NEW SHADES!
Pillow Balm - NEW LOOK!
Travel-Size Super Coverage Concealer
Soft Matte Foundation
Shop All New
Face
virtual try on before and after image
VIRTUAL TRY-ON Find Your Perfect Makeup Matches With Our Virtual Tool
Makeup
Foundation
Concealer
Powder
Bronzer & Contour
Blusher
Highlighter
Setting Spray
Accessories
Shop All Makeup
Skincare
Primers
Serums & Moisturisers
Shop All Skincare
By Collection
Born This Way
Chocolate Soleil
Hangover Skincare
Better Than Chocolate
Insurance Collection
Vegan Friendly
Travel Size
MORE FUN...
Foundation Shade Finder
Complexion Regimens
No-Makeup Look
Glowy Skin
Foundation Guide
Concealer Guide
Setting Spray Guide
Eyes
Disco Crush glitter eyeshadow
DISCO CRUSH EYESHADOW Multi-Dimensional Eye + Face Sparkle
That Demands Attention.
By Category
Mascara
Eyeliner
Eyeshadow
Brows
Shop All Eyes
By Collection
Better Than Sex
Better Than Chocolate
Insurance Collection
Brow Collection
Vegan Friendly
Travel Size
MORE FUN...
Get The Look
Mascara Guide
Brow Guide
Lips
charmed life lip gloss and key chain
Pillow Balm Hydrating Lip Treatment Experience the same incredible formula you love in a stunning new package!
By Category
Lip Plumper
Lip Gloss
Lipstick
Lip Liner
Lip Balm
Shop All Lips
BY COLLECTION
Lip Injection
Kissing Jelly
Lady Bold
Vegan Friendly
Travel Size
More Fun...
#BerryKiss
Chocolate Raspberry Lips
Lip Pairings
Lip Plumper Guide
Lipstick Guide
Lip Balm Guide
Gifts & Sets
valentine's day gift guide
VALENTINE'S GIFT GUIDE Best Pick For Bestfriends!
SHOP BY PRICE
Under £30
Under £50
Travel-Size
Gifts & Sets
Shop All
SHOP BY OCCASION
Valentine's Day Gift Guide
Just Because
Thank You
Birthday
SHOP BY SCENT
Chocolate Wonderland
Sweet Treats
Fresh & Floral
Fruit Delight
Travel Size
Services
virtual try on before and after
VIRTUAL TRY-ON See It. Try It. Love It.
get the look model face
GET THE LOOK Learn Our Best Tips & Tricks From The Pros!
COMPARISON GUIDES
Foundations
Concealers
Mascaras
Brows
Lip Plumpers
Lip Liners
Lipsticks
MORE FUN...
In-Store Services
In-Store Events
Foundation Shade Finder
Virtual Try-On
Live Chat
Get The Look
Shop By Scent
Trends
AS SEEN ON SOCIAL Get Ready With Us! Learn The Hottest Trends & Looks
mocha mousse lips trend
Mocha Mousse Lips Indulge in this luscious, nude #CoffeeLips look!
blonzing makeup
Blonzing Makeup Achieve the look that is all over socials!
MORE FUN
Mocha Mousse Lips
Chocolate Makeup
#Blonzing
#FrostedMakeup
#CloudSkin
Chocolate Raspberry Lips
#BerryKiss
The Wedding Shop
Get The Look
Offers
UNiDAYS Claim Your Student Discount With UNiDAYS and GRADLiFE!
FREE SHIPPING With £30+ Orders!
OFFERS
Special Offers
UNiDAYS
Klarna
Clearpay
> LOGOUT
United Kingdom
you're a gem 20% off

pink bag sale

show your lashes love with

£5 Off Mascaras

Get date night ready this Valentine’s Day, with £5 off all full-size Better Than Sex Mascaras. T&Cs apply.

SHOP NOW
Klarna and Clearpay available at checkout     Klarna Logo     Clearpay Logo
SHOP BY CATEGORY
BESTSELLERS
BESTSELLERS
FACE
FACE
EYES
EYES
LIPS
LIPS

NEW AND TRENDING

Your New Obsession Is Here! Explore Just Dropped Makeup & New Shades!

NEW
Lip Injection Extreme Plumping Clicks
Sweet Lavender
All
Nude
Pink
Red
+ -
+ more
Lip Injection Extreme Plumping Clicks
£25.00
Add to Bag
Shop Now
NEW SHADES
TRY IT ON
Cloud Crush Blush Cloud Crush Blush
Candy Clouds
All
New
+ -
+ more
Cloud Crush Blush
6 Unique Shades in Multiple Finishes
£29.00 £5.60 / 1g
Add to Bag
Shop Now
NEW SHADES
TRY IT ON
Pillow Balm Hydrating Lip Treatment Pillow Balm Hydrating Lip Treatment
Original
+ -
+ more
Pillow Balm Hydrating Lip Treatment
Nourishing Hyaluronic-Infused Lip Balm
£21.00
Add to Bag
Shop Now
NEW
TRY IT ON
Born This Way Soft Matte Foundation Born This Way Soft Matte Foundation
Honey
All
Fair
Light
Medium
Tan
Deep
+ -
+ more
Born This Way Soft Matte Foundation
Oil Controlling Formula + 24-Hour Wear
£38.00
Add to Bag
Shop Now
NEW
Born This Way Soft Blur Flexible Finish Setting Powder Born This Way Soft Blur Flexible Finish Setting Powder
Medium
+ -
+ more
Born This Way Soft Blur Flexible Finish Setting Powder
Oil Controlling Powder Compact
£31.00
Add to Bag
Shop Now
NEW
Disco Crush High Shine Glitter Eyeshadow + Face Sparkle Disco Crush High Shine Glitter Eyeshadow + Face Sparkle
Hypnotic
+ -
+ more
Disco Crush High Shine Glitter Eyeshadow + Face Sparkle
Multi-Use Glitter Eyeshadow & Highlighter
£22.00
Add to Bag
Shop Now
TRY IT ON
Chocolate Soleil Melting Bronzing & Sculpting Stick Chocolate Soleil Melting Bronzing & Sculpting Stick
Chocolate Caramel
+ -
+ more
Chocolate Soleil Melting Bronzing & Sculpting Stick
£28.00
Add to Bag
Shop Now
BESTSELLER
TRY IT ON
Kissing Jelly Lip Oil Gloss Kissing Jelly Lip Oil Gloss
Raspberry
All
Shimmer
Shine
+ -
+ more
Kissing Jelly Lip Oil Gloss
6 Juicy, High-Shine & Glitter Finishes
£21.00
Add to Bag
Shop Now
SALE
Better Than Sex Mascara Better Than Sex Mascara
Chocolate
+ -
+ more
Better Than Sex Mascara
Dramatically Fuller, Longer Lashes
£28.00 £23.00 £3.13 / 10ml
Add to Bag
Shop Now
NEW SHADES
TRY IT ON
Lip Injection Extreme Lip Shaper
Post-Op Pink
All
NEW!
Nude
Pink
Red
Brown
+ -
+ more
Lip Injection Extreme Lip Shaper
Instant Plumping & 10-Hour Longwear
£21.00 £52.64 / 1g
Add to Bag
Shop Now
NEW SHADES
TRY IT ON
Lady Bold Cream Lipstick
Power Move
All
Nude
Pink
Berry
Red
+ -
+ more
Lady Bold Cream Lipstick
£25.00
Add to Bag
Shop Now
Born This Way Mini Eyeshadow Palette Born This Way Mini Eyeshadow Palette
Warm Ember Nudes
+ -
+ more
Born This Way Mini Eyeshadow Palette
£30.00
Add to Bag
Shop Now
Moon Crush Highlighter Moon Crush Highlighter
Shooting Star
+ -
+ more
Moon Crush Highlighter
Sheer, Glossy-Glow Multi-Use Powder
£34.00 £4.86 / 1g
Add to Bag
Shop Now
SALE
TRY IT ON
Naturally Better Than Sex Mascara Naturally Better Than Sex Mascara
Naturally Better Than Sex Mascara
Naturally-Derived, Volumise, Lengthen & Curl
£29.00 £24.00
Add to Bag
Shop Now
Killer Liner 36-Hour Waterproof Gel Eyeliner Pencil Killer Liner 36-Hour Waterproof Gel Eyeliner Pencil
Taupe
All
New
+ -
+ more
Killer Liner 36-Hour Waterproof Gel Eyeliner Pencil
High Impact Colour, Transfer Resistant
£21.00
Add to Bag
Shop Now
SALE
TRY IT ON
Better Than Sex Doll Lashes Mascara
Better Than Sex Doll Lashes Mascara
Extreme Curling & Lengthening Mascara
£29.00 £24.00
Add to Bag
Shop Now
SALE
TRY IT ON
Better Than Sex Foreplay Mascara Primer Better Than Sex Foreplay Mascara Primer
Better Than Sex Foreplay Mascara Primer
24-Hour Nourishing Mascara Primer
£27.00 £22.00 £3.38 / 1ml
Add to Bag
Shop Now
Killer Liner 36-Hour Waterproof Gel Eyeliner Pencil Killer Liner 36-Hour Waterproof Gel Eyeliner Pencil
Metallic Burgundy
All
New
+ -
+ more
Killer Liner 36-Hour Waterproof Gel Eyeliner Pencil
High Impact Colour, Transfer Resistant
£21.00
Add to Bag
Shop Now
BESTSELLER
SALE
TRY IT ON
Better Than Sex Mascara Better Than Sex Mascara
Black
+ -
+ more
Better Than Sex Mascara
Dramatically Fuller, Longer Lashes
£28.00 £23.00 £3.13 / 10ml
Add to Bag
Shop Now

NEW! LIP INJECTION

PLUMPING CLICKS

Instant colour, instant shine, instant PLUMP!

SHOP NOW

VALENTINE'S DAY

GIFT GUIDE

Best Picks for Best Friends!

SHOP NOW
SHOP CONFIDENTLY

SERVICES

FREE SHIPPING

Free Standard Shipping
With £30+ Orders

SHOP NOW

SHOP NOW, PAY LATER

Klarna & Clearpay
*Available at checkout

START SHOPPING

CHAT WITH US

Talk to an expert & get your questions answered!

Chat With Us
Virtual Try On

VIRTUAL TRY-ON

Find your perfect makeup matches virtually!

TRY IT ON
TOP