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We’ve got you covered with our vegan & PETA-approved foundations in skin-loving formulas that masterfully diffuse the line between makeup & skin.
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Born This Way Soft Matte Foundation

Born This Way Soft Matte Foundation

 Honey  All
 Fair
 Light
 Medium
 Tan
 Deep
     
  +   - 
 + more

Born This Way Soft Matte Foundation

Oil Controlling Formula + 24-Hour Wear

£38.00 £28.50

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Born This Way Flawless Coverage Natural Finish Foundation

Born This Way Flawless Coverage Natural Finish Foundation

 Light Beige  All
 Fair
 Light
 Medium
 Tan
 Deep
     
  +   - 
 + more

Born This Way Flawless Coverage Natural Finish Foundation

Undetectable Oil-Free Formula

£38.00 £28.50 £11.33 / 10ml

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Born This Way Super Coverage Concealer

 Light Beige  All
 Fair
 Light
 Medium
 Tan
 Deep
     
  +   - 
 + more

Born This Way Super Coverage Concealer

Flawless, Hydrating, Longwearing

£31.00 £23.25 £20.00 / 10ml

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_{FOUNDATION SHADE FINDER!}

Lip Injection

Free Mini Hangover Primer

when you buy any Born This Way foundation!

free makeup bag gift

BLACK FRIDAY STARTS NOW

25% off
(ALMOST) EVERYTHING!

T&Cs apply. Offer ends 03/12/24.

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FOUNDATION GUIDE

Born This Way Matte Finish Foundation

Born This Way Natural Finish Foundation

NEW! BORN THIS WAY
Soft Matte Foundation

BORN THIS WAY
Original Foundation

FINISH:

Soft Matte

COVERAGE:

Medium - Full

BENEFITS:

24-Hour Longwear, Oil-Controlling, Waterproof

FINISH:

Natural

COVERAGE:

Medium - Full

BENEFITS:

Longwearing, Hydrating, Oil-Free, Photo-Friendly

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