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BTS mascara with wand and pink background
Better Than Sex Mascara For The Sexiest, Most Defined Lashes Possible
born this way collection
Born This Way Foundation Natural-Looking And Undetectable Coverage
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EXCLUSIVE NEW Pillow Balm Lip Treatment in shade Ice Crystal
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DISCO CRUSH Ethereal Sparkle And Multi-Dimensional Colour
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Bestsellers
BTS mascara with wand and pink background
Better Than Sex Mascara For The Sexiest, Most Defined Lashes Possible
born this way collection
Born This Way Foundation Natural-Looking And Undetectable Coverage
lip injection max plump range
Lip Injection
Maximum Plump Gloss Extra Strength Instant & Long-term Lip Plumper
Shop all bestsellers
All Bestsellers Mascara, Foundation, Lip Plumper & More
New
EXCLUSIVE NEW Pillow Balm Lip Treatment in shade Ice Crystal
Born This Way Super Coverage Concealer Your fave concealer just went MINI!
disco crush glitter eyeshadow
DISCO CRUSH Ethereal Sparkle And Multi-Dimensional Colour
JUST DROPPED
Pillow Balm - NEW LOOK!
Travel-Size Super Coverage Concealer
Soft Matte Foundation
Soft Blur Setting Powder
Disco Crush Eyeshadow + Face Sparkle
Shop All New
Face
virtual try on before and after image
VIRTUAL TRY-ON Find Your Perfect Makeup Matches With Our Virtual Tool
Makeup
Foundation
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Glowy Skin
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Disco Crush glitter eyeshadow
DISCO CRUSH EYESHADOW Multi-Dimensional Eye + Face Sparkle
That Demands Attention.
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Better Than Sex
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charmed life lip gloss and key chain
Pillow Balm Hydrating Lip Treatment Experience the same incredible formula you love in a stunning new package!
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Lip Plumper
Lip Gloss
Lipstick
Lip Liner
Lip Balm
Shop All Lips
BY COLLECTION
Lip Injection
Kissing Jelly
Lady Bold
Vegan Friendly
Travel Size
More Fun...
#BerryKiss
Chocolate Raspberry Lips
Lip Pairings
Lip Plumper Guide
Lipstick Guide
Lip Balm Guide
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GIFTS & SETS Give The Perfect Present, Every Time
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Under £30
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Chocolate Wonderland
Sweet Treats
Fresh & Floral
Fruit Delight
Services
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VIRTUAL TRY-ON See It. Try It. Love It.
get the look model face
GET THE LOOK Learn Our Best Tips & Tricks From The Pros!
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Foundations
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Shop By Scent
Trends
AS SEEN ON SOCIAL Get Ready With Us! Learn The Hottest Trends & Looks
mocha mousse lips trend
Mocha Mousse Lips Indulge in this luscious, nude #CoffeeLips look!
blonzing makeup
Blonzing Makeup Achieve the look that is all over socials!
MORE FUN
Mocha Mousse Lips
Chocolate Makeup
#Blonzing
#FrostedMakeup
#CloudSkin
Chocolate Raspberry Lips
#BerryKiss
The Wedding Shop
Get The Look
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UNiDAYS Claim Your Student Discount With UNiDAYS and GRADLiFE!
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MASCARA

Vegan, PETA-approved mascaras are the best mascaras! Experience shocking volume & dramatic length with our award-winning formulas
FIND YOURS

NEW
TRY IT ON
Naturally Better Than Sex Mascara Naturally Better Than Sex Mascara
Naturally Better Than Sex Mascara
Naturally-Derived, Volumise, Lengthen & Curl
£29.00
Add to Bag
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Better Than Sex Mascara Better Than Sex Mascara
Black
+ -
+ more
Better Than Sex Mascara
Dramatically Fuller, Longer Lashes
£28.00 £3.13 / 10ml
Add to Bag
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Better Than Sex Waterproof Mascara Better Than Sex Waterproof Mascara
Better Than Sex Waterproof Mascara
Longer, Thicker Lashes + Waterproof
£28.00 £3.13 / 1ml
Add to Bag
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Better Than Sex Mascara Better Than Sex Mascara
Chocolate
+ -
+ more
Better Than Sex Mascara
Dramatically Fuller, Longer Lashes
£28.00 £3.13 / 10ml
Add to Bag
Shop Now
free makeup bag gift

New Year, Free Gift

Our Gift to YOU

Brighten up your January & enjoy a FREE mini mascara primer, mini hangover face primer & compact heart mirror when you spend £55!

T&Cs apply.

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Better Than Sex Foreplay Mascara Primer Better Than Sex Foreplay Mascara Primer
Better Than Sex Foreplay Mascara Primer
24-Hour Nourishing Mascara Primer
£27.00 £3.38 / 1ml
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NEW
Better Than Sex Doll Lashes Mascara
Better Than Sex Doll Lashes Mascara
Extreme Curling & Lengthening Mascara
£29.00
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SO EXTRA
TRY IT ON
Damn Girl! 24-Hour Mascara Damn Girl! 24-Hour Mascara
Damn Girl! 24-Hour Mascara
Intensifies, Lifts & Locks in Curl
£28.00 £19.23 / 10ml
Add to Bag
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NEW
TRY IT ON
Travel Size Naturally Better Than Sex Mascara Travel Size Naturally Better Than Sex Mascara
Travel Size Naturally Better Than Sex Mascara
Naturally-Derived, Volumize, Lengthen & Curl
£16.00
Add to Bag
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BESTSELLER
TRAVEL MUST-HAVE!
TRY IT ON
Travel Size Better Than Sex Mascara Travel Size Better Than Sex Mascara
Travel Size Better Than Sex Mascara
Dramatically Fuller, Longer Lashes
£16.00 £2.71 / 1g
Add to Bag
Shop Now
TRY IT ON
Travel Size Better Than Sex Waterproof Mascara Travel Size Better Than Sex Waterproof Mascara
Travel Size Better Than Sex Waterproof Mascara
Longer, Thicker Lashes + Waterproof
£16.00 £2.71 / 1g
Add to Bag
Shop Now
TRY IT ON
Travel Size Better Than Sex Foreplay Mascara Primer Travel Size Better Than Sex Foreplay Mascara Primer
Travel Size Better Than Sex Foreplay Mascara Primer
24-Hour Nourishing Mascara Primer
£16.00 £3.75 / 1ml
Add to Bag
Shop Now
COMPARE PRODUCTS

MASCARA GUIDE

Better Than Sex Mascara
Better Than Sex Waterproof Mascara
naturally better than sex mascara
Doll Lash Mascara

BETTER THAN SEX
Mascara

BETTER THAN SEX
Waterproof Mascara

BETTER THAN SEX
Naturally Mascara

BETTER THAN SEX
Doll Lash Mascara

BRUSH SHAPE:

Hourglass

COLOUR:

Black & Brown

BENEFITS:

Thickens, Lengthens & Curls

 

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BRUSH SHAPE:

Hourglass

COLOUR:

Black

BENEFITS:

Waterproof, Thickens, Lengthens, Curls

 

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BRUSH SHAPE:

Hourglass

COLOUR:

Black

BENEFITS:

98% Naturally-Derived Formula*

 

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BRUSH SHAPE:

Crescent Moon-Shaped Brush

COLOUR:

Black

BENEFITS:

Extreme Curling & Lengthening

 

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better than sex mascaras

BETTER THAN SEX

MASCARA

Create lashes that are full, defined, and stretched to unbelievable lengths for intense, oversized, multidimensional lashes.

CHOOSE YOUR SHADE

BETTER THAN SEX

NATURALLY MASCARA

Our new voluptuous volume mascara delivers
100% sexy lashes with a 98% naturally-derived formula.*

ADD TO BAG

*Per ISO 16128 Standard from plant sources, non-petroleum mineral sources, and/or water.

foreplay mascara primer

BETTER THAN SEX

FOREPLAY
MASCARA PRIMER

Our nourishing primer thickens, lengthens &
lifts lashes + delivers 24-hour mascara wear.

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waterproof mascara

BETTER THAN SEX

WATERPROOF MASCARA

Our iconic fan-fave waterproof formula thickens,
lengthens & curls lashes with mind-blowing results.

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eyeliner

BETTER THAN SEX

LIQUID EYELINER

Waterproof wear and sharp, fluid,
smudge-proof lines, every time.

CHOOSE YOUR SHADE
EXPLORE THE COLLECTION

WATCH NOW

NATURALLY BETTER THAN SEX MASCARA

Intense black formula with Bamboo Fibers and a Goji Berry Blend

Mind-Blowing Mascara Primer

NEW Better Than Sex Foreplay Mascara Primer: Nourishing formula thickens, lengthens & lifts lashes for 24 hours!

NEW Foreplay Mascara Primer

Try These Pro Tips for Using NEW Better Than Sex Foreplay Mascara Primer

Just Went Chocolate

Experience eye-enhancing, cocoa-inspired color that will transform your look!

Chocolate Mascara

Transform Your Look!

Chocolate Liquid Liner

Easy Glide Waterproof Liquid Eyeliner

BETTER THAN SEX MASCARA

Formula that thickens, lengthens, and curls after just one coat

Better Than Sex Eyeliner x Killer Liner

Featuring Better Than Sex Mascara

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