The best serum depends on the type of makeup you plan to use, as well as your skin’s needs. It’s best to buy serum knowing what your skin type is. From there, it’s easy to find products that work great on your skin type. For fine lines and wrinkles our plumping Plump & Prime Serum is perfect for helping your skin appear more plump. It visibly fills and volumises your skin to look more lifted and feel firmer.

Serum is best when applied after cleansing and before moisturising during your skincare routine. This can be in the morning and/or evening, depending on which product you choose. 

You should use serum every time you cleanse your skin to replenish its natural moisture levels – this can be every day, more or less, depending on how often you need to cleanse

In need of an effective SPF moisturiser? Try our Hangover Good To Go Moisturiser. This lightweight, dewy, SPF moisturiser offers broad-spectrum SPF 25 protection.

Serums are designed to penetrate deeply into the skin, while moisturisers help prevent skin from drying out. Serums are lighter than moisturisers, so it’s best to think of serums as helping at deeper levels while moisturisers address top layers of the skin.