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Born This Way Soft Matte Foundation

Oil Controlling Formula + 24-Hour Wear

30ml
£38.00 £28.50
Honey
All
Fair
Light
Medium
Tan
Deep
+ more
Tan with Neutral Undertones
Details
HOW TO
Ingredients
WHAT IT IS

This ultra high-performance foundation smooths skin’s appearance and helps control oil without dryness for waterproof, sweat and humidity-resistant wear. The lightweight, colour-true formula delivers 24-hour coverage that seamlessly covers imperfections, revealing skin that appears naturally flawless.

The buildable, medium-to-full coverage formula masterfully diffuses the line between makeup and skin for soft matte coverage so undetectable, they’ll think you were Born This Way.

FORMULATED WITHOUT
  • Gluten
  • Mineral Oil
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  • Weightless 24-Hour Wear
  • Medium-To-Full Buildable Coverage
  • Immediate & All-Day Oil Control
  • Colour-True Formula
  • Non-Drying + Provides 12 Hours of Moisture
  • 24-Hour Non-Creasing + Non-Caking
  • Decreases Appearance of Pores
  • Delivers a Balanced, Blurred, Soft Matte Finish
  • Helps Smooth Skin’s Appearance for 24 Hours
  • Waterproof, Sweat & Humidity Resistant
  • Non-Comedogenic
  • PETA-Approved + Vegan

Using a foundation brush, sponge, or fingers, blend from the centre of face moving outward and down. Repeat for more coverage.

PERFECT PAIRINGS:
  • Born This Way Soft Blur Flexible Finish Setting Powder
  • Makeup Insurance 18 Hour Setting Spray
  • Ingredients: Water\Aqua\Eau, Trimethylsiloxysilicate, Isododecane, Methyl Trimethicone, Neopentyl Glycol Diheptanoate, Lauryl Peg-9 Polydimethylsiloxyethyl Dimethicone, Dimethicone, Butylene Glycol, Phenyl Trimethicone, Magnesium Sulfate, Vinyl Dimethicone/Methicone Silsesquioxane Crosspolymer, Tocopherol, Sodium Hyaluronate, Laminaria Saccharina Extract, Panax Ginseng Root Extract, Rhododendron Ferrugineum Extract, Cocos Nucifera (Coconut) Fruit Juice, Cocos Nucifera (Coconut) Liquid Endosperm, Glycerin, Triethyl Citrate, Methoxy Amodimethicone/Silsesquioxane Copolymer, Cetyl Peg/Ppg-10/1 Dimethicone, Lecithin, Dipropylene Glycol, Xanthan Gum, Dimethicone/Peg-10/15 Crosspolymer, Disteardimonium Hectorite, Silica, Laureth-7, Sodium Citrate, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Phenoxyethanol, Chlorphenesin, Sorbic Acid, [+/- Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499)]

    Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients

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    BORN THIS WAY

    Bestselling collection infused with skin-loving ingredients. Discover NEW! Soft Matte Foundation our advanced weightless formula for long-lasting, oil-absorbing wear!

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    FOUNDATION GUIDE

    NEW! BORN THIS WAY
    Soft Matte Foundation

    BORN THIS WAY
    Original Foundation

    FINISH:

    Soft Matte

    COVERAGE:

    Medium - Full

    BENEFITS:

    24-Hour Longwear, Oil-Controlling, Waterproof

    FINISH:

    Natural

    COVERAGE:

    Medium - Full

    BENEFITS:

    Longwearing, Hydrating, Oil-Free, Photo-Friendly

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