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BTS mascara with wand and pink background
Better Than Sex Mascara For The Sexiest, Most Defined Lashes Possible
born this way collection
Born This Way Foundation Natural-Looking And Undetectable Coverage
lip injection max plump range
Lip Injection
Maximum Plump Gloss Extra Strength Instant & Long-term Lip Plumper
Shop all bestsellers
All Bestsellers Mascara, Foundation, Lip Plumper & More
New
CLOUD CRUSH Whipped Lip & Cheek Colour
Quickie Queen NEW Cream Eye Shadow Stick
Kissing Jelly Lip Oil Gloss Get Your Hands on Three NEW Shades!
lip injection extreme plumping clicks
PLUMPING CLICKS Instant Colour, Instant Shine, Instant PLUMP!
JUST DROPPED
Ribbon Wrapped Lash Mascara
Lip Injection Plumping Clicks
Bronzing Stick - NEW SHADES!
Kissing Jelly - NEW SHADES!
Cloud Crush Blush - NEW SHADES!
Pillow Balm - NEW LOOK!
Soft Matte Foundation
Shop All New
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SAVE 25% ON LIP!* Celebrate National Lipstick Day with 25% off lip makeup.
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New & Improved!

BORN THIS WAY FOUNDATION

UNLOCK NEXT-LEVEL SKIN with 24 Hour
Wear + Hydration in an Undetectable Finish

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Klarna and Clearpay available at checkout     Klarna Logo     Clearpay Logo

REASONS TO LOVE

Undetectable Natural Finish24-Hour Wear24-Hour HydrationReduces Appearance of PoresTransfer Resistant

TARGET YOUR
CONCERNS

Born This Way Natural Finish Foundation
Targets Skin Concerns Like
Uneven Skin Tone & Hyperpigmentation

FIND YOUR SHADE

STEP 1: Choose the Skin Tone that most matches you.
STEP 2: Choose the Undertone that best fits you.

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BORN THIS WAY

An entire cruelty-free collection infused with skin-loving ingredients. Perfect your complexion with flawless undetectable coverage.

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A Cloud-Like Kiss
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Your New Obsession Is Here! Explore Just Dropped Makeup & New Shades!

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Born This Way Undetectable Medium-To-Full Coverage Foundation Born This Way Undetectable Medium-To-Full Coverage Foundation
Warm Beige
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Born This Way Undetectable Medium-To-Full Coverage Foundation
Flawless Natural Finish Foundation
£38.00
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Kissing Juicy Tint Kissing Juicy Tint
Strawberry Frosting
All
Nude
Pink
Red
Berry
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Kissing Juicy Tint
Hydrating Lip Tint With Colour & Shine
£24.00 £18.00
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Cloud Crush Whipped Lip & Cheek Colour Cloud Crush Whipped Lip & Cheek Colour
Milk & Cookies
+ -
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Cloud Crush Whipped Lip & Cheek Colour
Multi-Use Lip & Cheek Colour
£22.00 £16.50
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Quickie Queen Cream Eye Shadow Stick
Lilac Lust
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Quickie Queen Cream Eye Shadow Stick
£22.00
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NEW
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Ribbon Wrapped Lash Mascara
Ribbon Wrapped Lash Mascara
£28.00 £3.13 / 10ml
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Lip Injection Extreme Plumping Clicks Lip Injection Extreme Plumping Clicks
Velvet Crush
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Lip Injection Extreme Plumping Clicks
£25.00 £18.75
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Kissing Jelly Lip Oil Gloss Kissing Jelly Lip Oil Gloss
Cherry Pie
All
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Shine
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Kissing Jelly Lip Oil Gloss
6 Juicy, High-Shine & Glitter Finishes
£21.00 £15.75
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NEW SHADES
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Chocolate Soleil Melting Bronzing & Sculpting Stick Chocolate Soleil Melting Bronzing & Sculpting Stick
Chocolate Caramel
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Chocolate Soleil Melting Bronzing & Sculpting Stick
£28.00
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Cloud Crush Blush Cloud Crush Blush
Candy Clouds
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New
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Cloud Crush Blush
Velvety Second-Skin Powder Formula
£29.00 £5.60 / 1g
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Pillow Balm Hydrating Lip Treatment Pillow Balm Hydrating Lip Treatment
Original
+ -
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Pillow Balm Hydrating Lip Treatment
Nourishing Hyaluronic-Infused Lip Balm
£21.00 £15.75
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NEW
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Travel Size Born This Way Super Coverage Concealer Travel Size Born This Way Super Coverage Concealer
Natural Beige
All
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Medium
Tan
Deep
+ -
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Travel Size Born This Way Super Coverage Concealer
£16.00
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Born This Way Soft Matte Foundation Born This Way Soft Matte Foundation
Honey
All
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Medium
Tan
Deep
+ -
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Born This Way Soft Matte Foundation
Oil Controlling Formula + 24-Hour Wear
£38.00
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Born This Way Soft Blur Flexible Finish Setting Powder Born This Way Soft Blur Flexible Finish Setting Powder
Light
+ -
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Born This Way Soft Blur Flexible Finish Setting Powder
Oil Controlling Powder Compact
£31.00
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NEW
Disco Crush High Shine Glitter Eyeshadow + Face Sparkle Disco Crush High Shine Glitter Eyeshadow + Face Sparkle
Hypnotic
+ -
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Disco Crush High Shine Glitter Eyeshadow + Face Sparkle
Multi-Use Glitter Eyeshadow & Highlighter
£22.00
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Better Than Sex Mascara Better Than Sex Mascara
Chocolate
+ -
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Better Than Sex Mascara
Dramatically Fuller, Longer Lashes
£28.00 £3.13 / 10ml
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SALE
NEW SHADES
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Lip Injection Extreme Lip Shaper
Post-Op Pink
All
NEW!
Nude
Pink
Red
Brown
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Lip Injection Extreme Lip Shaper
Instant Plumping & 10-Hour Longwear
£21.00 £15.75 £52.64 / 1g
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NEW SHADES
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Lady Bold Cream Lipstick Lady Bold Cream Lipstick
Power Move
All
Nude
Pink
Berry
Red
+ -
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Lady Bold Cream Lipstick
£25.00 £18.75
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Born This Way Mini Eyeshadow Palette Born This Way Mini Eyeshadow Palette
Warm Ember Nudes
+ -
+ more
Born This Way Mini Eyeshadow Palette
£30.00
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Naturally Better Than Sex Mascara Naturally Better Than Sex Mascara
Naturally Better Than Sex Mascara
Naturally-Derived, Volumise, Lengthen & Curl
£29.00
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Better Than Sex Foreplay Mascara Primer Better Than Sex Foreplay Mascara Primer
Better Than Sex Foreplay Mascara Primer
24-Hour Nourishing Mascara Primer
£27.00 £3.38 / 1ml
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