FOUNDATION

We’ve got you covered with our vegan & PETA-approved foundations in skin-loving formulas that masterfully diffuse the line between makeup & skin.
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Honey
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Fair
Light
Medium
Tan
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Born This Way Soft Matte Foundation
Oil Controlling Formula + 24-Hour Wear
£38.00 £30.00
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Nude
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Fair
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Medium
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Born This Way Flawless Coverage Natural Finish Foundation
Undetectable Oil-Free Formula
£38.00 £30.00 £11.33 / 10ml
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Light Beige
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Fair
Light
Medium
Tan
Deep
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Born This Way Super Coverage Concealer
Flawless, Hydrating, Longwearing
£31.00 £20.00 £20.00 / 10ml
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Shade Finder

Let's find your perfect foundation shade
and finish!

Offer

Your Flawless Face Awaits, Gorgeous

Concealer Ready, set, glow! Snag a full-size Concealer for £20 & Foundation for £30—get both and score a FREE Hangover Primer! Limited time only.
T&Cs Apply.

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See It. Try It. Love It.

Find your perfect (shade) match virtually!

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FOUNDATION GUIDE

NEW! BORN THIS WAY
Soft Matte Foundation

BORN THIS WAY
Original Foundation

FINISH:

Soft Matte

COVERAGE:

Medium - Full

BENEFITS:

24-Hour Longwear, Oil-Controlling, Waterproof

FINISH:

Natural

COVERAGE:

Medium - Full

BENEFITS:

Longwearing, Hydrating, Oil-Free, Photo-Friendly

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