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BTS mascara with wand and pink background
Better Than Sex Mascara For The Sexiest, Most Defined Lashes Possible
born this way matte foundation
Born This Way Foundation Natural-Looking And Undetectable Coverage
lip injection max plump range
Lip Injection
Maximum Plump Gloss Extra Strength Instant & Long-term Lip Plumper
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doll lashes mascara
BRONZING STICKS A Lightweight, Second-Skin Wear, Sun-Kissed Glow
born this way mini eyeshadow palettes
MINI PALETTES Inspired by the Original Born This Way Natural Nudes Palette
kissing jelly lip oil gloss
KISSING JELLY Treat Your Lips to An Ultra-Nourishing Lip Oil/Gloss
JUST DROPPED
Chocolate Soleil Bronzing Sticks
Born This Way Mini Palettes
New Shades! Killer Liner
Kissing Jelly Lip Oil Gloss
Naturally Better Than Sex Mascara
Better Than Sex Doll Lashes Mascara
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naturally better than sex mascara
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Bestsellers
BTS mascara with wand and pink background
Better Than Sex Mascara For The Sexiest, Most Defined Lashes Possible
born this way matte foundation
Born This Way Foundation Natural-Looking And Undetectable Coverage
lip injection max plump range
Lip Injection
Maximum Plump Gloss Extra Strength Instant & Long-term Lip Plumper
Shop all bestsellers
All Bestsellers Mascara, Foundation, Lip Plumper & More
New
doll lashes mascara
BRONZING STICKS A Lightweight, Second-Skin Wear, Sun-Kissed Glow
born this way mini eyeshadow palettes
MINI PALETTES Inspired by the Original Born This Way Natural Nudes Palette
kissing jelly lip oil gloss
KISSING JELLY Treat Your Lips to An Ultra-Nourishing Lip Oil/Gloss
JUST DROPPED
Chocolate Soleil Bronzing Sticks
Born This Way Mini Palettes
New Shades! Killer Liner
Kissing Jelly Lip Oil Gloss
Naturally Better Than Sex Mascara
Better Than Sex Doll Lashes Mascara
Shop All New
Face
virtual try on before and after image
VIRTUAL TRY-ON Find Your Perfect Makeup Matches With Our Virtual Tool
Makeup
Foundation
Concealer
Powder
Bronzer & Contour
Blusher
Highlighter
Setting Spray
Accessories
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Primers
Serums & Moisturisers
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Born This Way
Chocolate Soleil
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Better Than Chocolate
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No-Makeup Look
Glowy Skin
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naturally better than sex mascara
NATURALLY MASCARA Formulated With Bamboo Fibres & A Lash Nourishing Complex
By Category
Mascara
Eyeliner
Eyeshadow
Brows
Shop All Eyes
By Collection
Better Than Sex
Better Than Chocolate
Insurance Collection
Brow Collection
Vegan Friendly
Travel Size
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Get The Look
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kissing jelly lip oil gloss
KISSING JELLY Treat Your Lips To An Ultra-Nourishing Lip Oil/Gloss
By Category
Lip Plumper
Lip Gloss
Lipstick
Lip Liner
Lip Balm
Shop All Lips
BY COLLECTION
Lip Injection
Kissing Jelly
Lady Bold
Vegan Friendly
Travel Size
More Fun...
#JellyLips
Lip Pairings
Lip Plumper Guide
Lipstick Guide
Lip Liner Guide
Lip Balm Guide
Gifts
Gifts & Sets Give The Perfect Present, Every Time
TRAVEL SIZE Full-Size Favourites In Perfectly Portable Minis
SHOP BY
Under £30
Gifts & Sets
Travel Size
Shop By Scent
Vegan Friendly
Get The Look
Services
virtual try on before and after
VIRTUAL TRY-ON See It. Try It. Love It.
image of model showing foundation
FOUNDATION SHADE FINDER Complete the Quiz To Get Your Shade Match!
COMPARISON GUIDES
Foundations
Concealers
Mascaras
Brows
Lip Plumpers
Lip Liners
Lipsticks
MORE FUN...
In-Store Services
In-Store Events
Virtual Try-On
Foundation Shade Finder
Get The Look
Trends
AS SEEN ON SOCIAL Get Ready With Us! Learn The Hottest Trends & Looks
Peach Bloom
#PEACHBLOOM Spring Is In Bloom. Create An On Trend Peach Makeup Look!
YOU'RE SO JELLY! Create The Trending Jelly Lips Makeup Look
MORE FUN
#PeachBloom
#JellyLips
#LatteMakeup
Complexion Regimens
No-Makeup Look
The Wedding Shop
Get The Look
Offers
Discount Codes Discover Exclusive Discount Codes To Use On Your Makeup Faves!
UNiDAYS Claim Your Student Discount With UNiDAYS and GRADLiFE!
OFFERS
Special Offers
UNiDAYS
Youth Discount
Key Worker Discount
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FOUNDATION

We’ve got you covered with our vegan & PETA-approved foundations in skin-loving formulas that masterfully diffuse the line between makeup & skin. Need help finding your shade? Discover our ONLINE GUIDES

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BESTSELLER
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Born This Way Flawless Coverage Natural Finish Foundation Born This Way Flawless Coverage Natural Finish Foundation
Light Beige
All
Fair
Light
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Born This Way Flawless Coverage Natural Finish Foundation
Undetectable Oil-Free Formula
£38.00 £11.33 / 10ml
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Born This Way 24-Hour Longwear Matte Foundation Born This Way 24-Hour Longwear Matte Foundation
Mahogany
All
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Born This Way 24-Hour Longwear Matte Foundation
24-Hour Undetectable Super Longwear
£38.00 £11.33 / 10ml
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BESTSELLER
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Born This Way Super Coverage Concealer
Light Beige
All
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Light
Medium
Tan
Deep
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Born This Way Super Coverage Concealer
Flawless, Hydrating, Longwearing
£30.50 £20.00 / 10ml
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hangover primer
FREE MINI HANGOVER PRIMER
when you buy any Foundation or Concealer.
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